Did-it PPC Conversion Index Ranks Google, Et al
Monday, March 6th, 2006 at 4:15 pm by Jeffrey Perren, AC Magazine
The cost of paid search is a large factor in the budgets of many affiliate marketers. Making the decision whether to continue to plunk down those dollars has never been easy. Adding to that difficulty is the time it takes to track which engine returns the dollars that make the effort and expense worthwhile.
Help has just arrived in the form of Did-it.com’s PPC Conversion Index, which ranks Google, Yahoo! and several other search engines’ value. At a glance you can judge conversion rank of almost two dozen engines. (Of course, your mileage may vary.) The charts show conversion rank, volume, and click volume in a handy display.
They also show the ranking from the prior month with a nice visual indicator showing whether they’re up or down from that period.
These days affiliate marketers can use all the help they can get when judging where and when to spend their time and dollars. Did-it’s data might help make that task easier.
Internet Retailer has a useful discussion to add to the value.
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