Archive for February, 2006
Pew Finds 40 Million Casual Surfers
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, Keyword Generation Friday, 17 February 2006 17:02 No Comments
Deborah Fallows of the Pew Internet & American Life Project has prepared another excellent report, this time on browsing for fun. According to the study, “On any given day, about 40 million internet users go online just for fun or to pass the time.”
Savvy affiliates will realize that surfers may start out with no purpose, but can be led to clicking for purchase by good marketing. Here’s a chance to convert those ‘looky-loos’ into dollars.
MSN Prepares Contextual Ad Program: adCenter/ContentAds
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, PPC Thursday, 16 February 2006 15:54 No Comments
Microsoft continues its move into Google territory as it prepares its adCenter offering.
Amazon recently decided to dip a toe in that market, but MSN is clearly preparing a full-channel swim.
MSN ContentAds is expected to be in beta sometime in 2006.
(Hat tip to JenSense for the heads up.)
AOL Takes 1st Place in Conversion
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, Tracking Thursday, 16 February 2006 12:13 No Comments
According to a WebSideStory study, AOL topped the conversion rate list for search engines in January at 6.17% with MSN not far behind at 6.03%. The study included both organic and paid keyword traffic.
Maybe Google is getting something for its $1 billion investment after all…
MSN Preparing ‘Expo’ Classifieds Service
Posted by Jeffrey Perren, AC Magazine in Affiliate Classroom Magazine, Affiliate Marketing, Web 2.0 Marketing Wednesday, 15 February 2006 15:28 No Comments
Described as “classifieds + community + chat + maps + personalization”, the upcoming Microsoft classifieds service is due in a couple of months.
With that diverse a feature set, affiliates have a big opportunity to expand their business by taking advantage of the new offering.
(Note the name change from Fremont to Expo.)
Email Marketing Tips From ClickZ
Posted by Jeffrey Perren, AC Magazine in Affiliate Marketing, E-mail Marketing Tuesday, 14 February 2006 22:18 9 Comments
Running email campaigns is always tricky. But savvy email marketers know that personalizing content brings on the clicks.
Speaking of which… ClickZ has some great advice on how-to.
Check it out, Linda…and James… and Susan… and…
