Affiliate Classroom Blog

MSN Prepares Contextual Ad Program: adCenter/ContentAds

Thursday, February 16th, 2006 at 3:54 pm by Jeffrey Perren, AC Magazine

Microsoft continues its move into Google territory as it prepares its adCenter offering.

Amazon recently decided to dip a toe in that market, but MSN is clearly preparing a full-channel swim.

MSN ContentAds is expected to be in beta sometime in 2006.

(Hat tip to JenSense for the heads up.)

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AOL Takes 1st Place in Conversion

Thursday, February 16th, 2006 at 12:13 pm by Jeffrey Perren, AC Magazine

According to a WebSideStory study, AOL topped the conversion rate list for search engines in January at 6.17% with MSN not far behind at 6.03%. The study included both organic and paid keyword traffic.

Maybe Google is getting something for its $1 billion investment after all…

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