Affiliate Classroom Blog

Foreign Orders Risky?

Friday, February 10th, 2006 at 5:05 pm by Jeffrey Perren, AC Magazine

A Cybersource survey shows overseas orders are more likely to be fraudulent than U.S. orders. The rate of direct fraud on such orders averaged 2.4% , more than twice the overall fraud rate for native online orders.

Online U.S. merchants and affiliates need to exercise additional caution when operating in outside markets.

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Marketers Debate Value of Paid Email

Friday, February 10th, 2006 at 1:05 pm by Jeffrey Perren, AC Magazine

The waters have calmed a bit since AOL backed off its proposal to throw the enhanced whitelist overboard.

Marketers still have mixed reactions, with some arguing that the Goodmail certification service is too expensive. Others respond that raising costs would help email marketers focus more on improving list quality.

According to a May Jupiter Research study, “The ROI of E-mail Relevance,” e-mail campaigns targeted with web analytics can produce nine times the revenues and 18 times the profits of broad mailings.”

Market-research driven campaigns. Good idea. What’s old is new again.

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