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Affiliate Classroom Blog Archives

Weekly eNewsletter: February 5, 2006

Monday, February 6th, 2006 at 7:05 pm by Anik Singal

If you somehow missed your email issue - or prefer to read it online - here is the latest Affiliate Classroom Weekly. Sign up here.

Affiliate Classroom Weekly
Read by 35,000 hard working affiliates each week.
Published by Affiliate Classroom, Inc.
Anik Singal, CEO and Founder

Email Marketing - Why You Should Start

Even though an eROI study shows that email “open rates” are down…
http://blog.affiliateclassroom.com/2006/02/06/eroi-studies-email-reading/

… last October we told you about another study that showed you how to increase those open rates by mailing on the right day of the week:

http://blog.affiliateclassroom.com/2005/10/25/best-time-to-send-e-mails-the-weekend/

The new eROI study updates the helpful numbers we posted last autumn, but the most important point is this:

Given the volume and other stats, it’s clear email marketing has a lot of life left in it for affiliates who tailor and time their messages properly. We’re advising all our students to add some kind of opt-in component, no matter how simple, to their business model now.

Email Marketing Tips

Want a quick refresher on the basics of opt-in marketing?

If you’re member of the Affiliate Classroom private training center, Step Guides 9 and 29 are a good place to begin. You might want to review all the guides on viral marketing and writing articles, too, since they will help you develop content for your enewsletter quickly.

Private training center members can also review the April 2005 case study with Patric Chan, which is where you can pick up some insider email marketing techniques from a master listbuilder.

In June 2005 we interviewed Ian Traynor, an expert at presenting profitable offers to opt-in lists. Plus for sheer power-list building ideas, you’ll want to listen again to the interview with Michael Nicholas from January 2005. And if you’re not yet a member of Affiliate Classroom, you can check out the the quality of this expert information with our trial offer:

https://www.affiliateclassroom.com/order2.php

For a good quick overview on starting your own opt-in list, this article on the AC site can help:

http://www.affiliateclassroom.com/article_optin_list.php

Remember that search engine traffic can disappear for mysterious reasons. Email marketing makes for a great backup to keep those visitors coming!

Need Content? Special Offer For Our Readers

For those AC readers who may have missed it last October, we reviewed Stefan Everaet’s Niche Content Packages and offered our readers a discount on his service. You can find it on page 24 of the October issue:

http://www.affiliateclassroom.com/magazine_oct2005.php

Private label rights are a great way to acquire pre-written content you can modify for your newsletter. And while there are plenty of private label packages out there, we like Stefan’s service because you can buy single packages or subscribe to his service and get frequent updates on prior packages.

Until next time,
Anik Singal

For Our Affiliates: February 5, 2006

Monday, February 6th, 2006 at 6:50 pm by Anik Singal

If you somehow missed your email copy - or prefer to read it online - here’s the latest issue of our weekly News For Affiliate Classroom Affiliates. Not an affiliate yet? To promote one of the highest conversion programs in the industry, sign up here.

Affiliate Classroom - News For Our Affiliates
Read by our 2,884 valued affiliates each week.
Published by Affiliate Classroom, Inc.
Anik Singal, CEO and Founder

How Do You Feel About Affiliate Networks?

Back in late November, I made a blog post asking for your comments on various affiliate networks - such as Commission Junction, LinkShare, LinkConnector, ShareaSale, and so on. I made the post right after the Thanksgiving holiday here in the U.S., when a lot of us were trying to get caught up after a few days off. So you may have missed it.

If you’ve had ANY experience with a network or an affiliate management company - good, bad, or indifferent - I’d really like to hear about it. I’m not so much interested in individual merchants, but in the network itself. You can comment on anything you wish, from the quality of the reports and stats, the support, the user interface, the dispute process - anything.

To keep comment spam down, you have to register to comment. But it’s simple - all that’s required is a URL and your email (which nobody can see). And you’d really be helping us improve the industry, since more and more affiliate managers are asking our advice about how to run their program right. Click here to make your comments:

http://blog.affiliateclassroom.com/2005/11/29/how-happy-are-you-with-networks/

Does Your Brain Hurt?

Don’t you just love all those sales letters that talk about “the affiliate lifestyle?” Where you wake up late, goof off for a while, check your sites and email, go shopping, then hang out at the beach for a few hours - and finally come home to a mailbox full of checks?

Well, I know a some very successful affiliates with lifestyles like that. But most affiliates I know are busy - too busy! It seems that even beginner affiliates always feel like they are in way over their head with too much to do - and way too much stress. They have so many projects going all at the same time that even when they start becoming successful, they can’t seem to enjoy it.

But there’s a solution. A few months ago I wrote a post about it.

And it’s not some magic meditation formula or a “happy pill” you get from the doctor! Check it out now if you’re feeling overwhelmed and stressed out:

http://blog.affiliateclassroom.com/2005/11/10/is-your-head-going-to-explode/


Great New AdWords Desktop Tool

If you’re one of our many affiliates who are using AdWords PPC to drive targeted visitors to your site or landing pages, Google has created a very handy tool to help make managing AdWords a lot easier. It’s a free account management application you download to your computer, and it allows you to work on your AdWords account right on your PC. You can make changes, then upload revised campaigns.

This tool is a huge time-saver. It will also help you avoid those awful moments when your login times out (it’s always AFTER you’ve tweaked your ad inside the AdWord interface and finally got it perfect). You can read about this cool new tool here:

http://blog.affiliateclassroom.com/2006/01/24/do-you-buy-lots-of-adwords-ppc/

Until next time,
Anik Singal

eROI Studies Email Reading

Monday, February 6th, 2006 at 2:40 pm by Jeffrey Perren, AC Magazine

Open rates are down again, according to a study by eROI, an email marketing and research firm. Email continues to be a useful marketing tool, though, despite some drop in open rates.

The study examined email opens by list size and provides numbers that will help affiliates know when and what to send. It found open rates are best on Friday, with Tuesday coming in second.

Still, it’s obvious from the volumes that a lot of people are still reading a lot of email. Email marketing still has a lot of life in it.

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