How Much is Adsense Worth to Google?
Wednesday, February 1st, 2006 at 10:12 am by Anik Singal
Yesterday Google released their fourth quarter earnings for 2005. Although they failed to meet the street estimates and their stock took a major hit - as an affiliate - I was intrigued by different numbers in their report:
[[ Copied and Pasted from Google Report ]]
Google Sites Revenues - Google-owned sites generated revenues of $1.098 billion, or 57% of total revenues. This represents a 24% increase over the third quarter revenues of $885 million.
Google Network Revenues - Google’s partner sites generated revenues, through AdSense programs, of $799 million, or 42% of total revenues. This is an 18% increase over network revenues of $675 million generated in the third quarter.
International Revenues - Revenues from outside of the United States contributed 38% of total revenues, compared to 39% in the third quarter of 2005 and 35% in the fourth quarter of 2004. International revenues reflected the unfavorable impact caused by the appreciation of the U.S. dollar and stronger seasonal trends in the U.S. relative to the international business. Had foreign exchange rates remained constant from the third quarter through the fourth quarter, our revenues would have been $12 million, or 0.6%, higher. Had foreign exchange rates remained constant from 2004 through 2005, our revenues would have been $40 million, or 2.1%, higher.
So the interesting point from there seems to be that Adsense is contributing to 42% of their total revenue (pretty substantial!).
Also, a point on their International Revenues - I think we can expect to see a major push in this area for 2006-2007…especially with this new Chinese search engine.
Will be interesting…
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