Is Targeting Unique Keyphrases Worth It?
Tuesday, January 24th, 2006 at 9:34 am by Helen Montgomery, AC Magazine
According to a fascinating article by Patricia Hursh of Search Engine Watch, half of all search queries are completely unique. In fact, Google estimates that almost 50 percent of its searches - 100 million unique queries per day - “are one-of-a-kind.”
If you’re wondering whether targeting these unusual keyphrases is worth all the trouble, this was the topic of a session at the recent Search Engine Strategies conference in Chicago, Illinois. Hursh reports on what the experts said here.
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