Affiliate Classroom Blog Archives

Some Questions From The Magazine…

Today I fielded some great questions a student had about the magazine - mostly some terms they wanted defined. I realized later on that the beginner affiliates may not be familiar with some of these terms. So here they are!

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Backlinks = Websites linking to your website. This can be checked by going to Google and typing in, link:www.yourdomain.com or going
to yahoo and typing in linkdomain:www.yourdomain.com

Ping = An Internet utility used to check the connection with another site.

Permalinks = Permalink is short for “permanent link”. It is a link that readers can use to bookmark the current blog post.

Data feeds = A file that a merchant provides you that has all their product, pricing, reviews, etc… all in one file. You can then integrate that file
into a program/template and it builds you an entire website with all their products in it.

Upsells and Cross sells = When you sell someone something, an upsell is to sell them something more expensive later. A cross sell is similar, it usually has you selling them something else in conjunction with what they are buying.

Podcasts = Basically a web radio show. You record a file, mp3 and then make it available for others to download and listen.

Organic = When talking about search engines, you will find either organic or “paid” - organic are the results that show up in the middle.
Those are search engine rankings and are not PAID placements.

Hope this helps!

Anik Singal

Do You Buy Adwords PPC?

Then you may be interested in a new Adwords desktop editing tool that allows you to do much of your ad writing - including bulk changes - offline. According to Search Engine Watch:

“…Google is testing (via a private beta, you’ll need a login and password) a desktop AdWords editor that allows you to work offline, make bulk changes, export snapshots, and more.”

Read the full story here.

Is Targeting Unique Keyphrases Worth It?

According to a fascinating article by Patricia Hursh of Search Engine Watch, half of all search queries are completely unique. In fact, Google estimates that almost 50 percent of its searches - 100 million unique queries per day - “are one-of-a-kind.”

If you’re wondering whether targeting these unusual keyphrases is worth all the trouble, this was the topic of a session at the recent Search Engine Strategies conference in Chicago, Illinois. Hursh reports on what the experts said here.

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