Affiliate Classroom Blog

Search Advertising Takes Away Top Spot From Email Marketing

Monday, January 23rd, 2006 at 5:03 pm by Anik Singal

Well, it’s happening! More marketers are starting to focus on search engines rather than on e-mail marketing. Is SPAM just becoming too big of a problem? Are e-mails just not being read? Are consumers tired of all the ads in their inbox?Who knows, but if hundreds of companies are switching, there is obviously a reason.

By the way, these are “big companies” that spend millions on research and marketing - so you watching them and duplicating them is probably a GOOD IDEA!!

There is a great new report out by MarketingSherpa.com - Click here to read it…

Here is the summary they posted:

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What are some of the world’s heaviest Net marketers planning for 2006?
Discover the answer in MarketingSherpa’s third annual ad:tech study. We quizzed 680 marketers who spend an average of 44% of their total ad and marketing budgets on the Web. Key results:

o Search takes the top spot from email

o Search averages 34% of online budgets

o Behavioral ads have lost some of their luster

o RSS feeds and in-house blogs are favorite ‘emerging tactics’

See details and six handy charts below…

Click here to read it…

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Does Your Merchant’s Site Make Visitors Want To Buy?

Monday, January 23rd, 2006 at 11:23 am by Helen Montgomery, AC Magazine

Usability, usability, usability. Yes, we know we harp on it in the Affiliate Classroom training center (our private members area). And we admit that ugly web sites can and do sell.

But more and more research studies are proving, beyond a shadow of a doubt, that good old fashioned user-friendly web design still rules. According to a report at Clickz.com, web analytics firm Questus has released a study that shows visitors are more likely to make a purchase at sites with understandable navigation, good product descriptions, and a checkout process that inspires confidence.

Another reason to learn about good usability? To help you judge whether a merchant is doing a good job of selling once you get them a clickthrough. Merchants who don’t respect usability won’t close many sales - which makes them not worth promoting.

Check out the full article here.

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