You’ve Only Got 3 Seconds…
Wednesday, January 18th, 2006 at 11:55 am by Helen Montgomery, AC Magazine
…to make a good impression on your site visitors. And woe to those sites that bombard prospects with too many links. At least that’s what a recent study by Questus seems to indicate, as reported in an article on one of my favorite sites, Clickz.com. During the past holiday season, shoppers were twice as likely to…
“…desire fewer links on each Web page than more. Twelve percent of respondents want fewer links; 4.47 percent thought it would be better to have more links.”
Sounds like something to keep in mind when selecting programs to promote. If your chosen merchant insists on presenting an alarming array of links, bells, whistles, and other tricked up site design that does nothing but distract visitors from making a purchase, you may not get the conversions you deserve.
You can read the full article at Clickz here.
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