Under-Utilized AdSense Advice?
Monday, January 16th, 2006 at 7:40 pm by Helen Montgomery, AC Magazine
Joel Comm always has something interesting to say about AdSense. So when I ran across this article by him called “Choosing Your Advertisers,” I wondered how I could have missed the significance of it when he first published it last summer.
What’s interesting is Joel’s take on the new “Advertise on this site” feature that started appearing in AdSense ads late in the summer of 2005. As he says:
“When the advertiser clicks on that link, they’re taken to a landing page at Google from where they can open an AdWords account. And here’s the thing: you can customize that page.
Now, I’m not just talking about the colors. You should certainly match the colors on this page to the colors of your site so that it looks like the advertiser is talking to you — the publisher of a site he trusts — rather than Google, a site he might not care a fig about. But you can also add a message, describing your site to encourage advertisers to sign up.”
If you’re putting AdSense code on solid, legitimate content sites, make sure you read Joel’s entire article - and consider ways to use that advertiser sign up page to increase your AdSense revenues.
And don’t forget to join Joel’s excellent AdSense Chat Forum while it’s still free.
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