A couple of days ago I made a posting about a cool “affiliate program” being launched by Reuters that was going to allow webmasters to place Reuters new video feeds on their website…

I thought it was very neat, UNTIL I recently read a posting by Shawn Collins.

Shawn Collins makes a good point in his post about the limitations of the new Reuters affiliate program – that it’s not really a commission based program at all! I still feel it’s a great way to put some of the most prestigious news content, with a known brand, on your site for free (but it’s only free for a little while).

But Shawn’s point is very valid – why is Reuters calling it an “affiliate program,” if they don’t have a commission, revenue share, or PPL model in place?

Read more of Shawn’s comments on his blog posting…click here.