Your Landing Page Will Effect Your Adwords Now…
Tuesday, December 13th, 2005 at 12:06 pm by Anik Singal
Google is now going to begin evaluating the page you send your adwords visitors to. Based on their evaluation, you may need to pay more because of your landing page…
Here is a quote directly from the article:
“Advertisers who are providing robust and relevant content will see little change. However, for those who are providing a less positive user experience, the Quality Score may decrease and in turn increase the minimum bid required for the keyword to run. To help define site quality, we’ve created a general set of website design tips and guidelines that should help you evaluate and optimize your site.”
Having been a major advocate of having “direct sales” driven landing pages, this could potentially have a huge impact on many “adwords affiliates…”
To read the full article, click here…
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