Viral Marketing At It’s Best…

Wednesday, November 2nd, 2005 at 2:20 pm by Anik Singal

I was going through some articles on MarketingSherpa and found one on viral marketing that I just absolutely had to share. I’m a big believer in viral marketing and think that it can do wonders for a business! Well here’s proof of how well viral marketing works.

There is this band, OK Go - they were preparing for a tour and needed to practice their dance routine. Not having access to their dance studio, where you have mirrors to watch yourself, they decided to video tape themselves in the back yard.

After they got done, one of their girlfriends thought it was so good that she wanted them to use it as their official music video (rather than getting a professional one done). They didn’t like the idea so much so she asked if she could borrow the tape to get some “outside opinions.”

Well, she pasted it online and sent it to a couple of friends to get their opinion and 2.5 million downloads later the band was invited to dance live on Good Morning America AND The Tonight Show (also have now had an interview with Carson Daly).

So not only did this band get lots of exposure and new fans but they got major publicity!

The lesson here of course is to be unique, think differently and use VIRAL MARKETING!

How many think it’s time Affiliate Classroom wrote a song and dance sequence on affiliate marketing