Best Time to Send E-mails? The Weekend?

Tuesday, October 25th, 2005 at 11:15 am by Anik Singal

About 3 months ago I received a case study report by aweber.com and was blown away to find that the best time to send e-mails was 8 AM ET sunday. That time received the highest open rates (I don’t remember exactly what the number was - but it was distinctly higher than the other days).

Then, a few friends of mine and I tested this theory and were shocked to find that it indeed did work better. My promotions on Sunday mornings seemed to pull way better!

Now, I found this amazing report that further confirms that the weekend is the best time, however, they seem to say (From their results) that Saturday has better open results.

On an article written by Christopher Knight at EzineUniverse.com, I also learned that e-mails that have 20 or more links have a much higher likelihood of having a link clicked. Here I was trying to keep those e-mails short with a few links (to not annoy the subscribers…).

Here are some statistics from the report (followed by a link to the report):

Open rates by day of week:
Monday: 24.71%
Tuesday: 22.61%
Wednesay: 19.97%
Thursday: 19.69%
Friday: 22.11%
Saturday: 25.85%
Sunday: 25.13%

You can read more at the following article: Click here

Also, make sure to get this report RIGHT away - very eye opening: Click here…

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