Did You Get Your Piece of the $299 Million Pie?
Monday, October 24th, 2005 at 2:53 pm by Anik Singal
It is estimated that about $299 million was collected in affiliate fee revenue in 2004. And that’s just a rough estimate because it continues to be very difficult to actually “accurately” calculate collective affiliate marketing statistics…
Here is an excerpt taken from an article written by Jeff Molander, I found it in Shawn Collin’s www.AffiliateTip.com
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Industry Pulse Check
How big is affiliate marketing? Forrester Research rushed to answer the question in 1999 claiming that $10.5 billion in e-commerce sales would pump through affiliates by 2001. Since then, we’ve not heard a peep regarding size, as affiliate marketing has yet to be clearly defined. The entrance of dozens of privately-held cost-per-acquisition (CPA) networks further complicates understanding.
Has the business itself solidified into a full-fledged “industry”? We estimate that roughly $175 million dollars in 2004 fee revenue was captured by the public players in the domestic market with an additional $124 million booked by private ventures. Internet advertising solutions provider ValueClick estimates the global affiliate marketing sector as a half-billion-dollar market. (EDITOR’S NOTE: This article published prior to Linkshare Corporation’s acquisition by Rakuten)
The rest of the arcticle - Click here…
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Jeff Molander is CEO of Molander & Associates Inc. His analysis and recommendations serve to bring online performance marketing programs toward more integrated strategies that are congruent with multi-channel customer acquisition and retention objectives. He can be reached at jeff - at - molanderassoc.com
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Anik:
Excellent work (your blog).
Thanks for not only the mention but also… did you know that you’re the only one to even notice that this is the first time anyone’s published this information? I’d think people would be interested in knowing.
Also, please shoot me an email. I’d love to hear about your source on the Tradedoubler IPO announcement.
Best regards,
Jeff