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Affiliate Classroom Blog Archives

Big Announcement Coming!

Monday, October 31st, 2005 at 1:20 pm by Anik Singal

In only a few days Affiliate Classroom will be making a big announcement for its Affiliate Program. Sign up for the Affiliate Classroom Affiliate Program to be eligible to earn rewards worth over $11,000!

This promising opportunity, designed to help build and reward affiliates, will span two weeks and only those participating in The Affiliate Classroom Affiliate Program will be eligible - please sign-up ASAP. Get ready to take advantage of a one-time opportunity brought to you by the leading online educational source for Affiliate marketing!

Is Google Giving You a Hard Time?

Thursday, October 27th, 2005 at 12:22 pm by Anik Singal

I get lots of e-mails from students and others asking how they can get out of trouble with Google.

- Has your site been banned?
- Did you lose rankings?
- Do you want to report SPAM?
- Do you want to report anything else?

Matt Cutts recently posted a huge list of ways to contact Google depending on what you need them for, this is a very helpful list and you should keep it handy.

Visit his blog to read more…

Another HUGE Affiliate Marketing Success…

Wednesday, October 26th, 2005 at 10:33 am by Anik Singal

Not maybe more than a month ago, Linkshare announced that it was being bought for $450 million by a Japanese firm - that was a great milestone for the affiliate marketing industry - marking the highest company sale ever!

Just recently another company has made a similar huge announcement! TradeDoubler (a European affiliate network) announced that it is going public. TradeDoubler did $70 million in revenues last year and is now going to be worth an estimated $400 million after IPO!

Best Time to Send E-mails? The Weekend?

Tuesday, October 25th, 2005 at 11:15 am by Anik Singal

About 3 months ago I received a case study report by aweber.com and was blown away to find that the best time to send e-mails was 8 AM ET sunday. That time received the highest open rates (I don’t remember exactly what the number was - but it was distinctly higher than the other days).

Then, a few friends of mine and I tested this theory and were shocked to find that it indeed did work better. My promotions on Sunday mornings seemed to pull way better!

Now, I found this amazing report that further confirms that the weekend is the best time, however, they seem to say (From their results) that Saturday has better open results.

On an article written by Christopher Knight at EzineUniverse.com, I also learned that e-mails that have 20 or more links have a much higher likelihood of having a link clicked. Here I was trying to keep those e-mails short with a few links (to not annoy the subscribers…).

Here are some statistics from the report (followed by a link to the report):

Open rates by day of week:
Monday: 24.71%
Tuesday: 22.61%
Wednesay: 19.97%
Thursday: 19.69%
Friday: 22.11%
Saturday: 25.85%
Sunday: 25.13%

You can read more at the following article: Click here

Also, make sure to get this report RIGHT away - very eye opening: Click here…

Did You Get Your Piece of the $299 Million Pie?

Monday, October 24th, 2005 at 2:53 pm by Anik Singal

It is estimated that about $299 million was collected in affiliate fee revenue in 2004. And that’s just a rough estimate because it continues to be very difficult to actually “accurately” calculate collective affiliate marketing statistics…

Here is an excerpt taken from an article written by Jeff Molander, I found it in Shawn Collin’s www.AffiliateTip.com

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Industry Pulse Check

How big is affiliate marketing? Forrester Research rushed to answer the question in 1999 claiming that $10.5 billion in e-commerce sales would pump through affiliates by 2001. Since then, we’ve not heard a peep regarding size, as affiliate marketing has yet to be clearly defined. The entrance of dozens of privately-held cost-per-acquisition (CPA) networks further complicates understanding.

Has the business itself solidified into a full-fledged “industry”? We estimate that roughly $175 million dollars in 2004 fee revenue was captured by the public players in the domestic market with an additional $124 million booked by private ventures. Internet advertising solutions provider ValueClick estimates the global affiliate marketing sector as a half-billion-dollar market. (EDITOR’S NOTE: This article published prior to Linkshare Corporation’s acquisition by Rakuten)

The rest of the arcticle - Click here…
===============

Jeff Molander is CEO of Molander & Associates Inc. His analysis and recommendations serve to bring online performance marketing programs toward more integrated strategies that are congruent with multi-channel customer acquisition and retention objectives. He can be reached at jeff - at - molanderassoc.com

Who Says Only Google is Important?

Monday, October 24th, 2005 at 9:21 am by Anik Singal

October 22, 2005 — Over a 3 month period search engine ranking service provider, www.servicewrap.net, compiled statistics comparing the main requirements of new clients, when it came to the perceived value of a search engine ranking in a specific search engine.

Whilst it might not be a surprise to seasoned search engine marketers, www.servicewrap.net uncovered surprising evidence, collated from statistical data researched with client correspondence, that Google still held the lions share, in terms of required search engine ranking achievement.

The surprise from the data found that the Yahoo search engine now accounted for 35% of client requirements for top search engine ranking positions with MSN and even AskJeeves holding smaller percentages.

The figure, believes www.servicewrap.net, shows the steady climb in popularity of the Yahoo search engine, and it’s now more recognizable perceived value in terms of marketing visibility.

Whilst Google was still the undisputed leader in these findings, and although unscientific, they were researched from SEO client behaviour, show increasing trends not to rely on one search engine for traffic.

The research even found that the UK lagged behind its US competitors by ‘clinging’ to the belief that Google alone was the only search engine worth any salt, not just for a short-term search engine ranking campaign, but a long-term campaign.

US based SEO client behaviour was found to be definitely breaking the ‘Google popularity trend’ by leaving behind a certain naivety that only 1 search engine would ever be worth concentrating efforts upon.

As a percentage 75% of US based SEO client behaviour struck a consistent chord that Yahoo should be a major factor in any search engine ranking campaign whilst only 25% of UK based companies believed the same.

The research showed a clear transatlantic divide, and what usually begins in the US follows to the UK. Whatever happens, Yahoo is now finding its feet as a ‘wanted marketing commodity’ for online traders now apparently allowing the Yahoo brand to lap at their marketing budgets.

Do You Accept Advertising?

Thursday, October 20th, 2005 at 11:26 pm by Anik Singal

…maybe you should start if you are not already!

A study done by The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers revealed that online advertising revenues are up 26% this year’s 2nd quarter compared to last year, nearing $2.9 billion! The total for the first half of 2005 was already $5.8 billion.

It seems that companies are starting to drastically shift their marketing budgets to the internet, seeing a better ROI and more “bang for their buck.”

I would say that about 90% of the affiliate websites I review have “dead real estate” that they could easily be making money on by selling ad space. Links, banners, buttons, etc… that could be worth tens, hundreds and even thousands of dollars (given your traffic).

What kind of ads? Well if you don’t feel like going through the hassle of selling ads, then about just Google Adsense! Although let me say from personal experience that I have just recently experimented with selling ad space and have found that “niche” incredibly rewarding!

If you havn’t yet ever thought about selling ad space, it looks like the best time to start thinking about it.

Get the full article here…

October 2005 Magazine Released!

Wednesday, October 19th, 2005 at 11:54 am by Anik Singal

October 2005 Magazine
Download Now!

The The October 2005 Magazine issue is ready for you to download immediately!

Here are some of the topics we discuss:

- How to monetize like the pros…
- 3 excellent converstion tips
- Are you upselling yet?
- How linking can get your website in trouble - watch out!
- Affiliate Classroom goes to Las Vegas in January to train merchants!

As always we have a printable version for our readers to easily print and read.

This month Affiliate Classroom reveals our increased role in the upcoming Affiliate Summit in January 2006. The Affiliate Classroom has the honour of being asked to run a 4 hour affiliate manager bootcamp where we teach affiliate managers just what it is that affiliates want! (Yes, even the newbies…)

Also, Brad Callen reveals how “who” you link to can seriously effect your website rankings - if you’re having a hard time getting your rankings up - this may be just why…

Click here to download the magazine immediately!

From $200 a day to $3000 with Google Adsense…

Monday, October 17th, 2005 at 2:55 pm by Anik Singal

Alright, I realize that we’re a bit late reporting this story, but I just found this great Google case study. A company, WebLogs, Inc. is looking to hit $1 million in just adsense revenue alone! WebLogs, Inc. is a collection of over 100 independent bloggers who post over 1000 messages a week in over 75 blogs.

The company CEO discusses how when they initially launched adsense on their blogs they were only making close to $6000 a month and they were happy that it would cover some bills.

However, they then started testing different layouts, colors, placements and number of ads and quickly realized the HUGE potential in the adsense revenue.

To read more about this directly from Google, click here…

Interview with Russell Brunson - Affiliate Marketing

Thursday, October 13th, 2005 at 11:39 pm by Anik Singal

Russell Brunson is a very well respected affiliate marketer who just launched a new coaching program (Click here to learn more about the program…). Tonight’s interview was all about how he got started in affiliate marketing and what he recommends affiliate marketers who are new to the industry.

Russell revealed that his main strategy from traffic when he first started was actually forum marketing/discussion board marketing. I agreed with him as this was how “I” got my start as well.

“Forum marketing” is basically being active in a certain discussion board and always making sure that you have a great signature file promoting some targeted product/website (or even better a lead-capture page for you to build a list with!).

Russell also talks about his father who just started “Joint Venture brokering” about 6 weeks or so ago and has already earned well over $6,000! He talks a lot about how you can start (JV brokering requires NO products, NO list, nothing on your end but the ability to help people meet…)

The interview was excellent and is now available for download! Compliments of Affiliate Classroom - no charge!

Click here to download the interview…

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