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Archive for October, 2005

Big Announcement Coming!

In only a few days Affiliate Classroom will be making a big announcement for its Affiliate Program. Sign up for the Affiliate Classroom Affiliate Program to be eligible to earn rewards worth over $11,000!

This promising opportunity, designed to help build and reward affiliates, will span two weeks and only those participating in The Affiliate Classroom Affiliate Program will be eligible – please sign-up ASAP. Get ready to take advantage of a one-time opportunity brought to you by the leading online educational source for Affiliate marketing!


Is Google Giving You a Hard Time?

I get lots of e-mails from students and others asking how they can get out of trouble with Google.

- Has your site been banned?
- Did you lose rankings?
- Do you want to report SPAM?
- Do you want to report anything else?

Matt Cutts recently posted a huge list of ways to contact Google depending on what you need them for, this is a very helpful list and you should keep it handy.

Visit his blog to read more…


Another HUGE Affiliate Marketing Success…

Not maybe more than a month ago, Linkshare announced that it was being bought for $450 million by a Japanese firm – that was a great milestone for the affiliate marketing industry – marking the highest company sale ever!

Just recently another company has made a similar huge announcement! TradeDoubler (a European affiliate network) announced that it is going public. TradeDoubler did $70 million in revenues last year and is now going to be worth an estimated $400 million after IPO!


Best Time to Send E-mails? The Weekend?

About 3 months ago I received a case study report by aweber.com and was blown away to find that the best time to send e-mails was 8 AM ET sunday. That time received the highest open rates (I don’t remember exactly what the number was – but it was distinctly higher than the other days).

Then, a few friends of mine and I tested this theory and were shocked to find that it indeed did work better. My promotions on Sunday mornings seemed to pull way better!

Now, I found this amazing report that further confirms that the weekend is the best time, however, they seem to say (From their results) that Saturday has better open results.

On an article written by Christopher Knight at EzineUniverse.com, I also learned that e-mails that have 20 or more links have a much higher likelihood of having a link clicked. Here I was trying to keep those e-mails short with a few links (to not annoy the subscribers…).

Here are some statistics from the report (followed by a link to the report):

Open rates by day of week:
Monday: 24.71%
Tuesday: 22.61%
Wednesay: 19.97%
Thursday: 19.69%
Friday: 22.11%
Saturday: 25.85%
Sunday: 25.13%

You can read more at the following article: Click here

Also, make sure to get this report RIGHT away – very eye opening: Click here…


Did You Get Your Piece of the $299 Million Pie?

It is estimated that about $299 million was collected in affiliate fee revenue in 2004. And that’s just a rough estimate because it continues to be very difficult to actually “accurately” calculate collective affiliate marketing statistics…

Here is an excerpt taken from an article written by Jeff Molander, I found it in Shawn Collin’s www.AffiliateTip.com

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Industry Pulse Check

How big is affiliate marketing? Forrester Research rushed to answer the question in 1999 claiming that $10.5 billion in e-commerce sales would pump through affiliates by 2001. Since then, we�ve not heard a peep regarding size, as affiliate marketing has yet to be clearly defined. The entrance of dozens of privately-held cost-per-acquisition (CPA) networks further complicates understanding.

Has the business itself solidified into a full-fledged �industry�? We estimate that roughly $175 million dollars in 2004 fee revenue was captured by the public players in the domestic market with an additional $124 million booked by private ventures. Internet advertising solutions provider ValueClick estimates the global affiliate marketing sector as a half-billion-dollar market. (EDITOR’S NOTE: This article published prior to Linkshare Corporation’s acquisition by Rakuten)

The rest of the arcticle – Click here…
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Jeff Molander is CEO of Molander & Associates Inc. His analysis and recommendations serve to bring online performance marketing programs toward more integrated strategies that are congruent with multi-channel customer acquisition and retention objectives. He can be reached at jeff – at – molanderassoc.com